How to make an ecommerce website seems daunting, especially for anyone who wants to start up an online store. The good news is that it’s rather simple design a website for eCommerce. All you need to do is to find an easy to use website builder. WordPress not only offers exactly that, but many templates specifically designed for eCommerce and guides to help you along the way.
Here are a few tips on how to make a website using WordPress’s website builder:
Use Free Website Templates
Designing a website from scratch is rather challenging, but if you know exactly what you want to do, WordPress website builder has many options for you to play with. For those who are not quite sure what they want, the best place to start to make a website is a template. The eCommerce category (in the “Create” section of WordPress), is chock full of excellent templates with excellent layouts you can use for free.
Use a Minimalist Approach
The good point of going minimalist to make a website, especially for eCommerce, is that there are fewer items per page which increase the importance of each of those items. The more detail there is, the less weight is assigned to each element, and the less likely customers are going to notice specific items. Psychologically speaking, open and minimal designs are often perceived as stylish and fashionable. Designs that are packed with details and brightly colored are often perceived as playful and low-cost. Make sure to consider your store’s products and decide which way you want to go. Even if you’re not sure, the website builder allows you to easily change and modify elements and color as you go.
Clear Site Navigation
Navigation is one of the key elements because you want your customers to be able to easily move through your website to find the products they want to buy. Additionally, search engines pull information from your menus about your website’s infrastructure. So your menus should be clear and legible. Each menu item should make sense as to where it leads. The menus should also be in a highly visible position on the pages of your website. WordPress’s website builder makes all of this easy with the various types of menus and buttons.
Stick to a Color Scheme
The color scheme of your website is very important. While it is best to decide this ahead of time, WordPress allows great flexibility in changing these at any time during the creation process. Minimalist color schemes usually involve 2 or 3 colors that are assigned to certain elements such as titles, headers or background. You want to have a unified, consistent look to your website so that the importance is put on the content of your shop rather than the design of the website. Pick colors that convey the message that you want to put out there. Depending upon the energy you want, you may want bold colors or gentle colors or a mix. Complimentary or contrasting colors are neither right or wrong inherently, the choice should to match your products. If you are selling old-fashioned, hand-crafted items, you may want to use softer colors. If you’re selling trendy handbags for teens, you may want to choose bright colors.
To display images of your products, galleries are the best way to go. Rather than lining up a bunch of pictures on a page, galleries gives you control over the look and interface of your images. Through the gallery settings, you can easily change the spacing between images, the size of the images, the type of menus, color as well as give each image a title and description. You can design a unique and appealing display that best reflects your needs.
Proceed to Checkout
Last, but not least is the shopping cart. This is the heart of your website. This tool is similar to the image gallery except that you have added settings for the price for each product, currency and other details about the products. The eCommerce shopping cart is very simple to set up, but you have to upgrade to premium before activating it.
Following this plus reviewing WordPress’s guides will enable you to know how to make an ecommerce website that will meet your needs as well as be successful.